On-Page SEO

Here’s how we increased engagement, decreased response time, and generated more high quality leads.

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What is on-page SEO?

On-page SEO alludes to the act of ‘optimizing’ website pages to enable them to rank higher in the web indexes, like google or bing. The ultimate objective of which is to increase organic traffic to your site.

Be that as it may, what precisely does this ‘optimization’ process include?

Most of on-page SEO advice appears to concentrate solely on the key arrangement of definite match keywords on your page—keyword in title, keyword in the meta description, keyword in H1, and so forth.

Tragically, this sort of exhortation is MASSIVELY obsolete.

In 2018, Google is savvy enough to get synonyms and semantically‐related keywords, implying that you never again need to fixate on the key position of exact‐match keywords on your website pages (IE keyword stuffing.)

Make sure your page loads FAST

How long do you wait for a webpage to load? Everyone visiting your website will do the same thing and hit the back button and pick another website.  Google knows that people do this, because slow‐loading pages are annoying, and nobody has time for that.


To improve page speed, start by checking your page in Google’s PageSpeed Insights tool. That will break down your page and give some streamlining recommendations.

Sterling Heights On-Page SEO
SEO Expert

Use SEO-Friendly URLs

Google has expressed that the initial 3-5 words in a URL are given more weight.

Our own positioning factors study found that short URLs may have an edge in the SERP results.

So if you want SEO-friendly URLs, make them short and sweet.

In other words:

  • Avoid ugly URLs:
  • Or long URLs:

If you are using wordpress use the post title for the URL, and shorten it if needed.

Start Title With Keyword

Your title tag is the most significant on-page SEO factor.

When all is said in done, the closer the keyword is to the start of the title tag, the more weight it has with google.

Put modifiers To Your Title

Utilizing modifiers like “2019”, “best”, “manage”, “agenda”, “quick” and “audit” can enable you to rank for long tail variants of your objective keywords.

Wrap Your Blog Post Title in an H1 Tag

 The H1 tag is your “feature tag”.  WordPress, naturally add the H1 tag to your blog entry title, but other CMS’s don’t. So if you are using WordPress, you’re good to go. 
Check your site’s code to ensure your title gets the H1 tag it needs to help your ranking.

Use Responsive Design

 Google began punishing  mobile unfriendly sites in 2015. 
With Mobile-first indexing currently live, a mobile-optimized site is a now a flat out must. What’s the best way to optimize your site for mobile devices? Responsive Design.


Use Outbound Links

This is a simple, white hat SEO technique to get more traffic.

Outbound links to related pages enables Google to make sense of your page’s subject.

It additionally shows Google that your page is a center point of value information.

Use Internal Links

Internal Linking is very important and should be used 2-3 in every posts.

That being said by linking, your content is deemed credible, as well as built on knowledge and research beyond your own life experience or common sense.


Sprinkle LSI Keywords

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand content on a webpage.

LSI keywords are equivalent words that Google uses to decide a page’s importance (and conceivably quality). Sprinkle them into each post.

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