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SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 

If you are looking for a Michigan SEO Company, these guys are great.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

How SEO works


You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Sterling Heights On-Page SEO
Sterling Heights On-Page SEO

Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. 

On-site topics

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Other optimization

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things like working to improve the rankings on your site by earning links.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.

5 Reasons to Hire a Professional SEO Company


Unmatched Expertise

A professional SEO service has the experience and expertise that is needed for successful marketing. While you may know the basics of SEO, a professional team knows every nook and cranny.

The professionals are best equipped with the knowledge and experience to create and implement a tailored marketing plan.

Time Savings

It takes time to learn the nuances of SEO marketing. And when it comes to learning SEO, time isn’t on your side. Time is a commodity in the business world, and there often isn’t enough of it.

Chances are you don’t have time to learn SEO. Your employees probably don’t either. But, a professional SEO firm already has the knowledge and experience to help you.

You can count on them to do hours upon hours of research. They will work hours into the night to ensure your company is successfully positioned.

This frees up time to focus on managing your business.

 Save Money and Manpower

In-house SEO efforts can be costly. They also spread your manpower and resources thin.

Unless you have a dedicated in-house marketing team, it makes sense to hire professional SEO service.

The SEO team you hire will tackle all SEO needs. From staying on top of the latest trends to updating your strategy, you can count on your team of experts to do it all.

Performance Driven Efforts

SEO companies will go above and beyond to satisfy their customers. The mentality that your success ensures their success creates an environment of pure performance.

Professional SEO companies know that they must provide quality work. They know that a failed SEO campaign can tarnish their reputation.

With performance driven efforts, you get a better return on investment.

A Competitive Edge

More than 80% of companies believe that SEO is effective. You can count on an even high percentage of companies using the marketing technique.

Since SEO is so common, you’ll need a way to gain a competitive edge.

A seasoned SEO company conducts research to figure out what your competitors are doing SEO wise. The team will then figure out the measures to implement to ensure you win the SEO race.

SEO is all about staying ahead of your competitors. Staying ahead involves a flexible and scalable marketing plan A professional SEO team will provide just that.

Professional SEO Service to Improve Your Web Presence

We know the importance of online marketing success. We also know the ins and outs of getting your company onto the right path.

If you want to generate more leads and make quicker deals, you’ll need top notch professional SEO service. At Studio98 we provide SEO expertise and more.

Give your company the online visibility it needs to be successful.


Interested in learning more

Check out our On-Page SEO, Off-Page SEO Tips, as well as our Blog